Maximizing Your Business Potential
Expert advisory services to elevate your business strategy and executi.
WHO ARE WE ?
Engineering with Purpose.
We are an independent advisory and thought leadership platform grounded in industrial engineering, strategic design, and organisational transformation.
We work with leaders navigating complexity — helping them think clearly, align deliberately, and execute with discipline. It is structured thinking, carefully applied.
Our Philosophy
Engineering belongs in leadership. Strategy is not inspiration — it is structure. Transformation is not noise — it is alignment.
We believe disciplined design reduces organisational friction and increases long-term value creation.
Optigineer exists as a thinking laboratory — a place where industrial logic meets purposeful leadership.
About
Optigineer was founded by Marius Jooste as an independent advisory platform focused on strategic clarity and industrial discipline. This as a result of 25 years of experience in corporate business across multiple industries.
With over two decades of experience in strategy, operations, and executive facilitation, his work integrates engineering rigour with thoughtful leadership development. Lean operations, deliberate partnerships, a deep network, and exceptional clarity of vision.
Optigineer operates quietly, selectively, and intentionally.
Let’s Have a Structured Conversation
If you are facing strategic complexity, operational misalignment, or growth without clarity — we invite a conversation.
WHAT DO WE DO ?
Industrial Engineering & Process Design
From process mapping to operating model design, we bring industrial engineering discipline to organisational complexity.
Lean. Structured. Measurable.
Strategic Positioning & Transformation
We facilitate executive teams through alignment, positioning, and transformation strategy.
Clear thinking. Structured dialogue. Decisive execution pathways
Training & Executive Coaching
We train and coach leaders in the practical application of strategy, systems thinking, project governance, Lean, EOS principles, and operational execution.
HOW DO WE DO IT ?
Strategic Positioning & Transformation
Industrial Engineering, Process Excellence & Operating Design
Industrial Engineering, Process Excellence & Operating Design
We facilitate executive teams through structured strategy processes — clarifying positioning, aligning leadership, and designing transformation pathways.
No theatre.
No jargon.
Just disciplined thinking and practical direction.
Industrial Engineering, Process Excellence & Operating Design
Industrial Engineering, Process Excellence & Operating Design
Industrial Engineering, Process Excellence & Operating Design
We apply industrial engineering principles to organisational systems. When systems are clarified, performance follows.
- Process mapping
- Operating model design
- Lean optimisation
- Failure analysis
- Governance structuring
Training & Executive Development
Industrial Engineering, Process Excellence & Operating Design
Training & Executive Development
We train and coach leaders in applied strategy, systems thinking, and disciplined execution frameworks. We do not teach trends. We teach foundations.
Our work draws from:
- Lean & Six Sigma
- Enterprise Architecture
- PMBOK & Agile
- Porter & VRIO
- Balanced Scorecard
Quietly fixing what loudly frustrates you.
Designing Better Businesses — with sustainable Leadership
We integrate engineering precision with strategic clarity to support organisations navigating complexity and change. With structured thinking, design and measurable execution, we help leaders build enterprises that endure. Lasting performance requires more than ambition — it requires alignment, structure, and purpose.
WE PARTNER WITH
Gainmaker.io
Creative Piranha
Creative Piranha
Gainmaker helps businesses optimise performance through data-driven strategy, process design, and digital solutions built on Microsoft 365
Creative Piranha
Creative Piranha
Creative Piranha
Creative Piranha is a top provider of quality, cost effective branding and motion graphics solutions for companies worldwide. We aim to provide the highest level of service to our customers at affordable prices, available to every business, no matter how large or small
Quinxi
Creative Piranha
Quinxi
Quinxi is a trusted partner, leading with a foundation in enterprise architecture, and providing resources and toolsets perfect for complex digitial and data transformation
C12
Purpose Partners
Quinxi
C12 Business Forums is the world’s largest peer-learning community for Christian CEOs, business owners, and executives. Through Forums, C12 integrates work, life, and leadership transformation, equipping leaders to steward a Business as a Ministry (BaaM) vision and build great businesses for a greater purpose.
Purpose Partners
Purpose Partners
Purpose Partners
Purpose Partners is a bridge between faith and work
To care for the workforce at scale—spirit, soul, and body—by integrating trained, sensitive, multi-cultural chaplaincy into businesses alongside your consulting and leadership work